Welcome to waterdrop®… Novak Djokovic

Welcome to waterdrop®… Novak Djokovic

Q&A: waterdrop® X Hello Inside Reading Welcome to waterdrop®… Novak Djokovic 3 minutes

We have some big news…

Here at waterdrop®, we are delighted to welcome none other than Novak Djokovic, one of the world’s most respected and accomplished tennis players, as an investor and ambassador.

Why the fuss? waterdrop® continues its mission to shake up the beverage industry to challenge and change the status quo. Determined to raise awareness about the negative impact of unhealthy sugary drinks in plastic bottles – now, we’re not alone in our vision. Novak Djokovic shares our sentiment for change and, with his unique experience, is now supporting waterdrop® to make an even bigger impact.


“Becoming an athlete doesn’t just rely on talent and training, but also on the choices you make for your body,” says Novak Djokovic. “A healthy lifestyle includes proper hydration ​​with no concessions on environmental impact. I believe that by working together, we can make a real difference and get rid of all the plastic bottles on the tour.”

Plus: keep a lookout for our logo on Nole’s sleeve during the 2023 Australian Open – and all future tournaments.

Why waterdrop®?

Since 2016, waterdrop® has challenged the traditional output of the beverage industry by introducing the Microdrink, and subsequently a global hydration platform. Underpinned by a mission to encourage people to drink more water, waterdrop® is committed to a conscious approach to the environment and a sustainable way of working; reducing both packaging and CO2 by shipping just the essence of a drink. Most recently, waterdrop® entered the sports drink market with the launch of Microlyte: a sugar-free cube that primarily focuses on rapid hydration. Available in three flavours, each Microlyte contains five electrolytes, nine vitamins and zinc, and as per the entire waterdrop® portfolio, a penchant for eliminating bottle waste thanks to its convenient, dissolvable form.

Now with the launch of Microlyte, waterdrop® can hydrate you when you need it the most – both during and after sport. And as means of amplifying our passion and commitment to sports hydration, waterdrop® is delighted to support US tennis players Danielle Collins and Taylor Fritz as committed brand ambassadors, as well as working towards turning ATP tournaments into plastic bottle-free events with the introduction of innovative hydration benches (pictured below).

waterdrop® Hydration Bench

“I'm so proud to welcome someone with such an unwavering champion spirit and mental strength,” said CEO and founder of waterdrop®, Martin Murray. “He's truly committed to the planet and has deep knowledge about the importance of hydration. His dedication for healthy and sustainable living aligns perfectly with our mission. We are confident that with Novak Djokovic's support, we can make a real impact and deeply shake (and change) the beverage industry.”

Ready to join the waterdrop® movement – and make a difference to the planet? Remember: one million plastic bottles are purchased every minute around the world and, according to the Plastic Pollution Coalition, 91% of all plastic is not recycled. And now with Novak Djokovic, we can’t wait to work together today, with the intent of bigger change tomorrow.